Joe Winston, a long time listener of my podcast, shares what stopped him from creating killer content until just recently. Here’s what he sent me:
I’ve just been catching up on the podcasts as I’ve been overseas and I’ve loved them. Firstly, the Andrew Griffiths interview was awesome, he clearly LOVES small business and does BIG marketing (possible co-host???).
As I was listening though I thought of a barrier which wasn’t discussed which I think may be even bigger than the ‘I have nothing to write’ line and that is the fear of looking silly in a public arena such as a blog. I know that this is a big one for me, however I have just found something to combat said fear. While I was overseas I wrote a daily blog about our adventures, we wanted to keep a journal, let our friends and family know what we’re up to and I was thought it was a great way to dip my toe into the blogosphere’s waters. This was so great for several reasons:
1. It really broke the shackles and I proved to myself that I can write consistently
2. I got into a rhythm of writing daily
3. I proved to myself how easy it is to set up a blog.
So basically what I’m suggesting is that if you hear of anyone with this particular fear, a simple holiday blog is a great way to break those shackles. One tip I would give though is to get someone close to you to be your editor. It worked really well for us as I would write the raw copy with grammar and spelling mistakes galore and my wife would read over it, fix up my mistakes and she loved doing it as she felt like she was contributing and could also relive the day and I didn’t have to worry about looking silly online. The blog is www.winstoneurotrip.wordpress.
One other point I forgot to mention was that when I started I really didn’t think I’d have much to talk about but after a couple of days the problem became having toooo much to say! (easy to say when you’re on holidays I know but it has definitely translated in my day-to-day writing too).
My mum was printing out all the posts as I went, for my Grandmother to read, I’ve attached a photo just to give you some idea of scale 😉
What do you think? Is Joe right? If so, what’s stopping you getting in the way of creating killer content?