223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower
Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.
Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.
Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic. Let’s do this!