How to get free publicity

223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.

Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.

Plus, not only will you learn how to generate free publicity for your business, you’ll also discover the importance of getting clear on your way, the power of letting go, off putting in place systems and so much more.

Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic.

Let’s get stuck right into episode 223 of Australia’s #1 marketing show. Go!

Episode Timeline

00:52 Welcome and overview of today’s episode
02:00 Check in with Timbo
05:37 Getting your online marketing sorted
06:55 Listener question from Katherine Maslen of Brisbane Natural Health about how to make some hoo-hah for the opening of her new clinic
11:17 Introduction to todays’ guest – Tina Tower of Begin Bright
12:36 Interview with Tina Tower (How to get free publicity)
51:52 My top 5 marketing tips from chatting with Tina Tower
54:15 Motivational marketing quote of the week
55:13 Insight in to upcoming episodes