marketing budget

how to market your business on a shoestring

258 – How to market your business on a shoestring with Aydin Mirzaee

Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened.

Plus I share some amazing feedback from a recent guest who’s been blown away by the response after appearing on my show; as well as a listener who’s also been blown away by the fantastic experience she had using 99Designs to get a logo she loves.

Yep. Another big show. Let’s do this!

#88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget.

Three years ago BlackMilk Clothing didn’t exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.

Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … bought by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!

Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.

Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!