Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened.
Today’s episode is all about how to market your business on a shoestring.
Aydin Mirzaee co-founded Fluidware, an online survey company that was recently purchased for an undisclosed sum by the 900-pound guerrilla of online survey companies, Survey Monkey. In Aydin’s first few years as a start-up, he had little or no marketing budget, so hustle he did, coming up with all sorts of clever, inexpensive ways to market his business. Clearly this proved successful, as the business grew to at one point being able to spend over one million dollars per year on online advertising alone!
Then came that call. “Hey Aydnin. It’s Survey Monkey. We want to buy you!”
Well, it wasn’t that simple, but you get the picture.
So sit back and discover some clever ways to market your business on a shoestring including:
- A sneaky use of Twitter to get more clients
- A Lunch & Learn Strategy
- A launch strategy his wife used in her lingerie business
- The importance of blogging
- And plenty more
Plus I share some amazing feedback from a recent guest who’s been blown away by the response after appearing on my show; as well as a listener who’s also been blown away by the fantastic experience she had using 99Designs to get a logo she loves.
Yep. Another big show. Let’s do this!
00:35 Welcome & overview
02:51 Time for a check-in on the week
05:48 Insights in to Netregistry & 99Designs
08:10 Today’s guest introduction – Aydin Mirzaee
09:33 Interview with Aydin Mirzaee
37:23 My top 3 marketing learnings fro my chat with Aydin
39:37 A social media analogy using donuts … yep, donuts!
41:06 Great feedback from a guest who’s been blown away after appearing on this show
43:07 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
Aydin Mirzaee’s curent website FluidReview
Aydin’s wife’s lingerie business Amanda May
Sneaky Tony’s – a very cool bar in Perth
The video testimonial from past guest David Warne:
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Use Twitter to identify people who are using keywords relevant to your business in their tweets, then hit them up with offers to come across.
- If you’re holding a launch party then invite someone of influence along – if they accept, then use that news in your media release (Oh, and real live lingerie models will help, as well ;0)
- Blog. Just start blogging. Now!
INSPIRATIONAL MARKETING ANALOGY USING DONUTS!
Social Media explained with Donuts:
Facebook: Please like my donuts
Twitter: I’m making #donuts
Pinterest: Here’s my favourite donut recipe
Instagram: Here’s a vintage shot of my donuts
LinkedIN: My skills include donut making
YouTube: Here’s my dog eating a donut
Spotify: Listen to my favourite donut making tracks
Blog: My top 10 best donut flavours
Google+: Share donuts with Google employees
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.