marketing ideas

national porridge day

#84 How to start a national day for your brand.

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it.

And what her plans are for keeping National Porridge Day run well into the future.

#84 How to start a national day for your brand. Read More »

Lloyd Perry, Big Richard Condoms

#83 Big Richard Condom’s Lloyd Perry Talks Marketing.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around ….

#83 Big Richard Condom’s Lloyd Perry Talks Marketing. Read More »

small business big marketing

#79 The episode where Lukeee drops some sad news.

Sadly, Lukeee’s hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it’s been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don’t despair too much – he will be back next week for a final episode, plus he’ll make the odd guest host appearance over the coming weeks, months and years.

Small Business Big Marketing isn’t going anywhere, there’s far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on …

#79 The episode where Lukeee drops some sad news. Read More »

How to market alcohol - hana tolhoek

#77 What happens when passion takes over.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn’t stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.

Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption.

#77 What happens when passion takes over. Read More »

marketing concepts explained

#76 Those 11 Forgotten Marketing Concepts Explained.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.

#76 Those 11 Forgotten Marketing Concepts Explained. Read More »

how to learn faster

#71 How To Learn Faster.

Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world’s best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it.

PLUS we’ve put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in.

#71 How To Learn Faster. Read More »