One thing that’s sure to have the icy fingers of doubt running its cold fingers down your spine is the issue of the money-back customer guarantee. No matter what your small business is all about, you simply have to offer a guarantee to your customers. After all, why on earth should they buy from you […]
The Simple, Transparent, No BS Customer Guarantee – A Powerful Marketing Tool. Read More »
Logos – they’re a crucial part of your marketing strategy, aren’t they? Err, actually – if you truly believe that then you really ought to take a step back and think again. Because whilst many so-called ‘marketing experts’ will happily take mucho dollars off your hands to design you the perfect logo, do you honestly
Logos, marketing & stirring up the mix. Read More »
Marketing! When it comes to getting exactly what your product’s about across to your customers, it’s quite incredible how many people simply get it wrong. But – and this is something that every small business person needs to accept – what you need to realise and understand, is that should you make a mistake that
Trust your instinct when identifying your target. Read More »
Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia’s #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That’s exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson,
#65 Your most pressing Marketing questions answered. Read More »
In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three
#63 Marketing lessons from an Adult Store. Read More »
This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants – $10,000 per month for any charity to spend advertising on Google! Small Business
#54 How To Have A Difficult Conversation. Google Plus. Pitching. Read More »
This is officially known as ‘The Awkward Episode’. The one where Timbo accuses Lukeee of sending out an email he shouldn’t have (but then comes ’round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from
#45 Marketing insights from Australia’s hottest weight training brand. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
