G’Day Listener … I write this from Adelaide Airport as I head home after a successful speaking engagement. I love the whole speaking thing – there’s so much upside to it as a marketing strategy: It adds a revenue stream (some gigs pay, but for those that don’t then you usually have the opportunity to […]
A letter to my listeners #3 … Read More »
I get so excited when I see small business owners really crushing it with their marketing. By crushing it, I mean having the guts to be crystal clear on what their business stands for, and then consistently rolling out marketing initiatives that hit their best mates (my phrase for what some marketers insensitively label the
Are You Crushing It With Your Marketing? Read More »
I checked in to a hotel today in Perth … A city I am unfamiliar with. After a five hour flight my body was screaming “massage, massage!” So I Google ‘Mobile massage Perth’. And the fun begins … Not! The first two pages (yes, I was so desperate I went to page 2 of the
Marketing 101 For A Massuer (Or any small business wanting to get found online). Read More »
PR – something that every small business owner needs to embrace with open arms and become good at it. And it’s something that we never stop learning about, that’s for sure, and the whole “raison d’etre” behind Small Business Big Marketing.
The PR Rabbit Hole Read More »
Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.
BUT that’s where it gets interesting … really interesting.
You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.
#87 How To Market A Business In Tough Times. Read More »
When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.
Seeding, Sponsorship and Social Media. Read More »
** This blog post was kindly written by Mark Samuelson from Sign Co Australia ** I have spent much time commuting between home and work listening to the Small Business Big Marketing podcasts and have not heard, yet, anything about old school signs for your business. Below are some quick thoughts that may help those
Top 10 Signage Tips For Small Business. Read More »
Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo’s Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new
#69 Flight Centre Founder, Geoff Harris plus much more. Read More »
Marketing balls, that is – what on earth were you thinking about? But all joking aside, one vital thing that every small business needs is a multitude of initiatives all happening at the same time. Because it’s only by doing this, that your business can be attracting new leads and customers from a variety of
Get your balls in the air. Read More »
We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we’re the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand’em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website.
#68 The ‘cover some serious marketing ground’ episode. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
