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Karen Jacobsen on Small Business Big Marketing - Personal Branding

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business.

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If somebody is the living embodiment of “Feel the fear and do it anyway” it’s Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple’s Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today.

Karen has certainly reached her destination and she shares exactly how in this episode.

PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. Read More »

Tim Reid on Westpac Forum

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.

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This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.

In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let’s get started!

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum. Read More »

Gerry Ryan

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan.

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Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco – completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode…

189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. Read More »

Leigh Storr Bio Solar - door to door sales

188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr.

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At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14.

His latest venture, BioSolar, has one important difference – it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical mould and with a little outside-the-box thinking, you can create a small business that makes a big impact. Let’s get into it!

188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr. Read More »

Rozibaby on Small Business Big Marketing - Customising your offer

187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig

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In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch.

I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up …

187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig Read More »

miss chu - brand building

186 – Stand out by building a strong brand, with tuck shop owner Miss Chu.

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Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up …

186 – Stand out by building a strong brand, with tuck shop owner Miss Chu. Read More »

Tim Reid marketing speaker - funny business

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

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Australia’s best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.

Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there’s a little nudity thrown in for good measure ;0)

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity. Read More »

Paddi Lund - how to work less and make more money

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

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What if locking your door, taking down your business sign, and saying “goodbye” to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call “repulsion marketing” to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode. Read More »

small business marketing success

Cha-Ching! The sweet, sweet sound of small business marketing success.

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I wrote this book about five years ago. It contains 49 marketing ideas, supported by examples, to help you create more awareness around your business, attract more customers and close more deals. What I love is the fact that it was written during my push in to marketing a business online, so it contains a lot of old-school marketing ideas as well as new ones. Something we don’t see a lot of these days!

Cha-Ching! The sweet, sweet sound of small business marketing success. Read More »