Hey team. Bonus episode today, and a different kind of one at that.
No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless friends of Orange Sky Laundry, and a fellow for whom volunteering has enabled him to see his work life in a whole different way.
Get ready to be inspired.
It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.
Listen is as these two young Australians of the year inspire us with their story and their mission. Their social enterprise Orange Sky Laundry is a world first and provides not only a mobile laundry service for free to the homeless, they also provide a catalyst for conversation. Get ready to be inspired.
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
