paul nieuwenhuys

eBay success story

The story behind eBay success story Hooked Online & Sinker

Recently I interviewed Paul Nieuwenhuys of eBay success story Hooked Online and Sinker, who founded and runs the most successful fishing tackle store on eBay Australia. In the lead up to the interview I asked Paul for a short bio on himself that I could incorporate in to my introduction.

Well, I quickly learnt that Paul doesn’t do things by half. His zealousness for what he does is infectious. Here’s exactly what he sent me. It not only tells a great story of the birth of a business, but it’s full of marketing and business lessons along the way …

eBay success story

275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker

eBay’s leading fishing tackle seller shares some marketing gems that have application across all types of business – online and offline. Listen in and you’ll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.

Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!

Listen in. You’ll be hooked ;0)