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eBay’s leading fishing tackle seller shares some marketing gems that have application across all types of business – online and offline. Listen in and you’ll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.

Paul Nieuwenhuys launched his eBay store – Hooked Online & Sinker – 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he’s sold close to $3,000,000 of hooks, lines and sinkers!

Listen in. You’ll be hooked ;0)