customer loyalty

#117 How to create raving fans in your business. AKA build customer loyalty.

Sam Cavanagh is the National Executive Producer for Austereo – Australia’s largest radio network. This basically means he’s responsible for the creative output, and ultimately the ratings success of some of Australia’s most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O.

“But what’s this got to do with improving the marketing of your small business?” I hear you ask.


Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans – it’s a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up …