cafe marketing ideas

#124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town.

Sam Keck has just started the Commonfolk Coffee Company – a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well – the menu is limited but yum, and there’s no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal – and I guess you’re thinking, which cool inner-city suburb is it located? It’s not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate – alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference. Listen in to hear how Sam’s created a very cool new cafe brand.

PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that!