simon griffiths - who gives a crap

218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;)

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let’s do this!