Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group’s race day.
318 – Is Race Car Sponsorship a Smart Marketing Strategy? Read More »
Start-up Grrrl gambled 95% of it’s marketing budget on UFC’s underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week’s Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it’s done for her brand new business.
Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper.
194 – AFL legend Warwick Capper talks business. No, seriously! Read More »
Today’s guest is Mike Johnston of Mike’s Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.
When it comes to marketing it can sometimes seem like you’re floundering in a sea of opportunities. Too many marketing strategies to choose from – especially if you don’t have the largest of budgets.
Seeding, Sponsorship and Social Media. Read More »
Grab My 10 MarketingProven marketing principles that every business – no matter its size, category or industry – should adhere to in order to create epic marketing, increase awareness, engagement and enquiry. And who doesn’t want a piece of that?!
