story telling

Dave Muson - storytelling marketing example

264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

Dave Munson is a great story-teller. Oh, and he happens to own a small business – Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.

Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn’t known for its charm.

Join me around the campfire as Dave let’s us know how he does it.

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isagenix business

206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix.

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it’s clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share.

206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix. Read More »