Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It’s roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel’s Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!).
This was such a great interview on so many levels – Tommy is a guy who’s been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time – and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride … and recently sold a sandwich to The Fonz. It doesn’t get any better than that!