Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Teen entrepreneur Josh Apitz is on a mission to save Aussie lives | #516

Don’t you just love a teen entrepreneur? Do you ever wish you’d started a business in your teens that turned over your first 100 grand? Or maybe there’s young people in your life who need a little business inspiration. Either way, get ready to have your spirits lifted by young Josh Apitz, who launched his burgeoning sun cream business at the ripe old age of 15! It’s a wish-I’d-done-that-when-I-was-younger episode 516 of The (11 year-old, award-winning) Small Business Big Marketing podcast.


A Big Episode 516

Teen entrepreneur Josh Apitz joins us from the sunny Gold Coast to share why and how he launched Seagull Milk, when most young people his age are surfing, studying and scrolling. Mainly scrolling!

This week’s motivated listener is benefitting hugely from customer reviews thanks to a tip picked up on this show.

And I let you in on next week’s guest who’s taking on the top end of town in one of the most competitive markets going around.

As per usual team, there’s marketing GOLD dripping from the ceiling over here at Small Business Big Marketing’s HQ … so let’s get stuck, right in!


A little more about Seagull Milk’s teen entrepreneur Josh Apitz

Two years ago, aged 15, Josh Apitz founded Seagull Milk, for two reasons …. One, as a surfer, he couldn’t find a sunscreen that wasn’t greasy, didn’t sting his eyes or harm his body through toxic ingredients.

And two, he’d discovered that his family history had been heavily impacted by skin cancer. 

This is a great story of a young bloke chasing his entrepreneurial dream; and whilst he doesn’t have all the answers (just yet), I’m guessing the business and marketing insights you’re about to hear, weren’t bouncing around inside your head as you navigated your way through puberty!

They certainly weren’t bouncing around mine … I had much more important things to wrap my head around!

I started off by asking Josh a most confronting question … How many seagulls were milked in the making of Seagull Milk Sunscreen?


teen entrepreneur Josh Apitz


Timbo’s Top 3 Attention Grabbers

  1. If there are young people in your life then please go out and encourage them to start a business. Maybe suggest they identify a problem that they can’t find an adequate solution for, and then create that solution via a new product or service.
  2. I love the way Josh went about starting the business. He had no sunscreen knowledge, no product development knowledge, no business knowledge … yet he just rolled up his sleeves and got on with it.
  3. I love how solid Josh’s why is given his skin cancer affected family. If you’re not clear on why you do what you do, maybe watch Simon Sinek’s TED talk titled Start with why.


Last week’s episode

Interview with teen entrepreneur Will Deeth

Closing a hugely successful business with I Heart Bargains’ Chelsea Thomas


Monster Prize Draw winner

Nicole Alexandra of the artesian cookie brand Kookies.au


Thanks for tuning in. May your marketing be the best marketing.



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