** This is just one of the many insights from an interview we did with Scott Kilmartin, the Founder of Haul. You can listen to the whole marketing interview here. **
Sometimes we can all get a little bogged down in so much marketing detail that we can end up forgetting one of the most basic of all business techniques.
And that’s the importance of communication.
Let’s face it. Have you ever been so busy and wrapped up in other projects that you forget to respect your business partners? And by partners, we’re referring to anyone you interact with on a business level. This can be suppliers, staff, colleagues, even customers. All of these people are your partners in crime, and as such deserve the utmost respect in regards to communication.
When it comes down to it, if you want to work with your partners – and get the best out of them – then you need to ensure that your communication is impeccable. After all, most of us have probably had a business scenario when you’ve been let down at the last minute. And any time that happens it means that whoever lets you down slides just a little way down the scale of importance in your business dealings.
After all, in business – as in every aspect of life – sometimes the proverbial hits the fan, and things don’t end up going to plan. But as long as you communicate with your business partners, most people will understand – just as long as they’re kept in the loop and know what’s going on. Work with people who want to work with you – that’s the key to good communication and business relationships.
And whilst we’re on the subject of communication…
Here’s a marketing idea that even some of the most successful companies could do with remembering. And that’s that no matter how big you get, or how much of a household name you become, don’t ever assume that everybody knows just what it is that you do.
Because as sure as the sun coming up every morning, there will be people that won’t have heard of you.
The minute you forget that is the moment that you begin to lose out on potential customers.
Now, we’re pretty sure that we don’t need to tell you how to suck eggs, but on occasion it really is necessary for all of us to just go back and check over the basics. And without clear, concise communication, then you might as well just throw in the towel and give up now.
But of course – we know you’re made of sterner stuff than that. So get out there, and shout your message out loud and clear – because it’s simply the only way to get noticed.
What do you think?