How to transform your business’s slide decks into its valuable asset with Shufflrr’s James Ontra | #543

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But I gotta say, he has a point … and I think you’ll find it beneficial! It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast.

A Little More About Shufflrr founder James Ontra …

So I get this email from a publicist suggesting I interview this James Ontra fellow, as (and I quote) “he’s changing the way businesses of all sizes think about their most undervalued asset …. their presentations”. You know, their slide decks.

So I think that’s a pretty bold statement given how many other important assets businesses have … like their people, plant & equipment, IP – just to name a few!

But upon further investigation it appears James knows what he’s talking about having worked in presentation management for almost 20 years!

Not only does he know what makes a presentation persuasive, but he also knows how to manage the various slide decks that live within most businesses in order for them to work as effective sales tools.

In fact, James is the founder of a SAAS product called Shufflrr which is 100% focussed on slide deck management.

So sit back and enjoy this chat as we cover everything from how to optimise your most underutilised asset, to how James has turned Shufflrr into a multi-million dollar business.

Timbo’s Top 3 Attention Grabbers

1. I love how everything James does is client-driven. If you’d like to learn more about this concept take a listen to episode 539 in which I interview Jeff Bezos’s shadow who explains Amazon’s process of working backwards.
2. I totally agree with James that a business’s slide decks are an undervalued asset.
3. I like the way he’s identified the key person within a business that he and his sales team need to get to in order to make the sale. I think he even gave them a name … was it presentation jockey?

Last Week’s Episode of The Small Business Big Marketing Podcast

Episode 540 – [Update] Sacking her distributor was the best move ever for Snotty Nose’s laura Klein.

Thanks for tuning in. May your marketing be the best marketing.