V8 Supercars’ CEO explains how important knowing your tribe is.

V8 Supercars’ CEO explains how important knowing your tribe is.

David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand – which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing.

We can learn a lot from David, as whilst he may be the head honcho of the organisation, he makes it his business to get to know the fans – and boy are they passionate! He is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never too shy about asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australian (world) motor sport industry.

Listen in and you’ll discover:

  • The importance of getting to know your tribe.
  • How V8 Supercars is marketed.
  • How David went about refreshing the brand only a few months ago.
  • The role social media plays.
  • Some great tips and tricks for marketing your own events.
  • The strategic alliance between Microsoft Office 365 and V8 Supercars.

PLUS I share some marketing insights that are currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month!) including a very unusual presentation I had to make this week.

Timbo with the Jim Beam Girls.


Links & Resources Mentioned In This Episode.

Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.

V8 Supercars official website.

Microsoft Office 365Thanks for having me in Launceston ;0)

The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums!

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The marketing keynote I gave was similar to this one, although it went for an extra hour!

Here’s my new website promoting Tim Reid as a marketing speaker.

Here’s where to join the Small Business Big Marketing Meetup group.


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