In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.
Exclusive Listener Offer – Free Masterclass SessionOn Branding
Access the entire first session of Timbo’s Online Marketing Communications Masterclass – It’s 90-minutes in which he covers key marketing concepts every small business owner should know an understand PLUS shows you how (using his tried and tested process) to identify the key pillars of you brand.
We also talk cookies, small pleasures and recent book Lukeee read called Lean Start-Up.
Small Business Big Marketing – Links & Resources Mentioned In This Episode
Australian Gourmet Cookies – A big thanks to Sharon for seeding us … or should that be feeding us?!
Leave a review on Small Business Big Marketing in iTunes.
Flying Solo - Australia’s largest community of soloprenuers.
The website Timbo has put together to sell his in-law’s beach house – A waterfront property on Raymond Island – Gippsland Real Estate