Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it’s so much more than that.
In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business.
So, in this revealing interview (BTW, it’s not one for the kids’ ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around:
PLUS we hear from Professor Mike Ewing who provides us some insights in to online retailing versus traditional bricks and mortar approach, PLUS I tackle a listener question (issue!) from Claire Balmer from Container Creative about outsourcing.
Yes … a jam-packed episode of Australi’s #1 small business marketing podcast if ever there was one!
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