#76 Those 11 Forgotten Marketing Concepts Explained.

Play

Podcast: Download (Duration: 51:06 — 58.5MB)

Read Reviews | 7 Comments

Tim Reid, The Ideas Guy, Small Business Big Marketing

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we’re all a very judgemental lot … and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years – whilst there are many more, it’s the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound.

Listen in, take some notes and then put in to action some of these valuable learnings. (Remember, Phil McKinney in last week’s show on Innovation talked about action being King?). ’11 marketing concepts explained’ for small business may just change your marketing world forever!

Plus Professor Mike Ewing explains what the difference is between sales and marketing.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

Download the Forgotten Marketing Concept slide deck used in Tim’s presentation here.

Purchase Timbo’s Online Marketing Communications Masterclass (and yes, it includes 30-minutes coaching call with Timbo).

Join the conversation on the Small Business Big Marketing Facebook Group.

Leave a review on Small Business Big Marketing in iTunes.

Lovingly posted by Tim on the 19th March 2012

Categories : Featured Interviews, Interviews


Never Miss An Episode
  • http://garybloomer.com/ GaryBloomer

    Hey Tim,

    Some cracking stuff here. Stellar job INDEED, sir! I salute you. Loads of value, loads of useful content, loads of great, great material.

    Personally, I’ve been banging this drum and making a hell of a lot of noise about this kind of thing for at least 15 years, mostly in the non-profit sector, and here in the USA since 1999, and in my dear old Blighty before that.

    Here’s my point: far too often, small business owners (and especially academics) let their judgment, their prejudices, and their view or vision of what their service, product, or goods are … they let all this get in the way of what the customer wants.
    Or they let it get in the way of the thing or solution that the customer walked in the door for, or that they clicked on the link for.

    Business owners let what THEY think the customer wants get in the way of what the customer is looking for. When this happens, the sale dies. It just withers and dies. Poof! Gone. I’ve seen this again and again, and generally, it’s THIS that’s killing sales. The sooner business owners cotton on to service, the sooner they’ll see sales ramp up.

    Thanks for being so bold, so outstanding, and so out there with your incredibly vital message. More power to you.

    Kind regards,

    Gary B.
    Princeton, NJ, USA

  • Tim

    Wow, Gary … very kind words indeed. As a Podcaster / Speaker sometimes you can find yourself wondering if anyone is listening. Clearly, at least in this case … one person is ;0) The concepts I raise are close to my heart, so thanks for your encouragement and endorsement.

  • Anthony Idle

    I recommend Jerry Crockford from Crockford Carlisle as the most fantastic copywriter I have ever worked with. http://c-c.com.au/ or https://www.facebook.com/MarketingBrisbane

  • Jaffaman Eddie

    Hi Tim. Great tips and content mate. Love your work! Have a good one. Jaffaman

  • Tim

    Terrific Tim!
    Good ideas and great ideas!
    Cheers
    Tim from the Great White North!

  • Steve

    A fantastic podcast & slidedeckTim & a lot to take in. Has it been transcribed?

  • JohnChen

    Hey Thanks Timbo!!!

    so much great info and great tips, (please post more of these haha), particularly your focus on branding and how important it is to think carefully. Any thoughts though, as to how to communicate the importance of branding to my parents. They kind of just see product and its cost and profit, and that’s it, but fail to see the importance of intellectual assets in terms of marketing and branding. Thanks! John (we are a taiwanese fast food/restaurant provider, we have been working in a food court and have recently been given the opportunity to have a proper restaurant, but the issue is having a restaurant is very different from a food court, and so i genuinely believe that marketing, branding, and design will be the key elements that will allow for success especially in the competitive industry of food) Any thoughts would be highly appreciated!! … Thanks for your great stuff, i’m slowly but steadily getting through all the podcasts!