#69 Flight Centre Founder, Geoff Harris plus much more.

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Geoff Harris, Flight Centre

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we:

  • Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open;
  • Dissect what happened when Timbo’s Twitter account came under some serious fire;
  • Share some some tips on how to go about your email marketing;
  • Launch our brand new segment ‘Hey, Prof!” with Marketing Professor Mike Ewing from Monash University;
  • Discuss a copywriting tip Timbo’s gleaned for the Steve Job’s biography.

Small Business Big Marketing – Links & Resources Mentioned In This Episode

That Winning Feeling (Famous business founder interviews) – Register here to access the entire Geoff Harris interview plus much more.

Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building.

Leave a review on Small Business Big Marketing in iTunes.

Lovingly posted by Tim on the 28th January 2012

Categories : Featured Interviews, Interviews

  • Arn

    Great interview guys, some real deep learning for when it all seems impossible. BTW: Gloweave still make great shirts, we sell 100's of them. Another iconic Aussie company that had to reinvent themselves. Lukee, an Urban Fit kind of guy like me. Big fella, you stick to the Contempory Fit & the women won't be able to keep their hands off you!!

  • http://twitter.com/FreeMindGuy Anthony Idle

    Likewise this was a great (non marketing?) episode - I like to hear the team using the values as a decision making tool. A fellow coach friend has clients who use their value list as a checklist for every board decision. Oh OK 7p's one of which is people ....

  • http://www.TheIdeasGuy.com.au Tim Reid

    Thanks Arn. I can't believe Gloweave is still knocking them out! What an icon! If you know the owner / MD, let me know and we'll get them on!

  • http://www.TheIdeasGuy.com.au Tim Reid

    So true, Anthony. One of a number of marketing workshops I run is all about working with a business to identify their brand - and a key part of this is uncovering what I refer to as their guiding principles AKA core values. Know these and be true to them in all aspects of your business and you're well down the track to building something special. Here's the link to my workshop FYI -> http://www.theideasguy.com/how-to-build-a-brand-branding-workshop/

  • http://www.TS-EXPORT.com/ John Hawes

    Loved this interview. Interesting how the culture from the UK based camping tours and bucket shops of the 1970's has scaled and survived competition from the internet. Would also be interesting to hear from Graham Turner on what lessons he learnt from Top Deck he applied to Flight Centre.

  • http://www.TheIdeasGuy.com.au Tim Reid

    Yes, it was an interesting interviewing. The whole interview is quite amazing. he really goes deep in to some other business and marketing issues. Register here John and you'll be in the know when I launch it end March 2012. http://thatwinningfeeling.com/

  • http://www.TS-EXPORT.com/ John Hawes

    Done!