Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. It’s an episode all about brand building.
Anyone who has walked the streets of Melbourne or Sydney will know that Australia has no shortage of Vietnamese eateries, but misschu’s point of difference comes from its deep celebration of Vietnamese culture that works its way into every aspect of the tuck shop: the menu design, the décor, the staff uniforms, and the list goes on.
Every single small business owner out there (including me!) can learn from Nahji’s success as a business disrupter, as somebody who is unafraid to own her ideas, and who has grown those ideas from seedlings into a major brand.
PLUS, I get right into the nitty gritty of your listener feedback. So let’s get started!
In this session of Small Business Big Marketing, you’ll discover:
- How the misschu brand started with absolutely zero market research or business planning
- Why every business owner is Dr Frankenstein, piecing together their dream business from disparate parts
- How Nahji Chu overcame the trauma of escaping a dictatorship with fun and humour, and applied this to her business.
- Why treading unchartered territory is one of the most exciting things you can do in business. When people around you tell you that you won’t succeed, have conviction in your own ideas.
- How Nahji Chu started her business with an order for 30 Vietnamese paper rolls, and was taking orders for 17,000 rolls within 3 months.
- Why you should pay attention to the subtle nuances of your brand. Know what your brand stands for and stick by it.
- Why every business needs to have a heart. Authenticity is key to success.
- How misschu turned a negative spin on the refugee experience into a positive and essential part of the Vietnamese fast food brand.
- Why multiculturalism in Australian business has failed and how misschu does things differently.
- PLUS, I respond to your listener feedback.
- 3.00 Can’t catch a break with online marketing? Get it SORTED with Netregistry.
- 4.00 The beginning of my fireside chat with the misschu owner, Nahji Chu
- 8.30 What is the misschu tuck shop experience?
- 11.30 What does multiculturalism mean in Australia for businesses? How Vietnamese culture is about more than just food at misschu
- 16.00 The importance of telling a story and being authentic as a small business owner
- 20.00 Why miccschu never invested in market research
- 22.00 The excitement of treading unchartered territory in business, and the importance of owning your original ideas
- 28.00 HowNahji Chu started her paper roll business from one order of 30 rolls and grew it into 10 tuck shops
- 33.00 Overcoming adversity with comedy.The importance of laughter in business and in life
- 36.40 My top three take-aways from this episode
- 38.00 I tackle some of your listener feedback
Resources and Links Mentioned in this Episode
- misschu tuck shop website
- Netregistry answers your marketing questions for free
- Swiftly.com – for small design jobs
- The Small Business Big Marketing online community
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Over to you!
Let us know YOUR key takeaways from this episode by leaving a comment below. I personally read and respond to every comment!