Three years ago BlackMilk Clothing didn’t exist.
Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.
Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make … driven by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!
Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.
Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!
So sit back, pull on some silky leggings and listen up as Cameron Parker (BlackMilk’s first employee) shares with us exactly how they’ve done it.
PLUS, also in this episode of Australia’s favourite small business marketing podcast, I pick a fight with a listener or two ;0)
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