#87 How To Market A Business In Tough Times.

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Larry Bloch from Netregistry on the Small Business Big Marketing show.

Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.

BUT that’s where it gets interesting … really interesting.

You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining?

Well, that’s exactly what Larry did. In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services.

Listen in to this fireside chat I had with Larry as he shares his inspiring story of business growth. From having a great business idea, to the importance of a strong partnership, to implementing some incredibly smart marketing strategies that were way ahead of there time – you’ll hear it all.

PLUS we talk about the online marketing world today and the many opportunities it provides for the small business owner. Larry even gets his crystal ball out and shares with us where he sees the biggest opportunities being in the coming 12-months. Enjoy!

Links & Resources Mentioned In This Episode …

Please welcome my new sponsor – Netregistry – they’ll sort you out with all your online marketing questions.

Check out Netregistry’s End Of Financial Year Sale. Domain names from just $12.45 / year!

Marketing Coaching with Timbo – Email me at tim(at)smallbusinessbigmarketing(dot)com if you’d like to enquire about my Marketing Coaching package – I’ll set up a 15-minute Discovery Call where I’ll be able to establish if I can help you move your business forward.

Join the marketing discussion beyond my podcast …

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I’ve personally created these marketing training products in response to listener feedback …

Site Boost - Discover the characteristics of a successful website.

Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.

List Builder - How to build an email subscriber list … Fast.

Online Marketing Communications Masterclass - This is all about getting found online.

Lovingly posted by Tim on the 12th June 2012

Categories : Featured Interviews, Interviews


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  • David Jenyns

    Pumped… can’t wait to listen to this interview. I’ve been using netresgistry for a while now. I wish I had got a few questions together before you interviewed Timbo. Anyway, I’ll take a listen and post anything here if I need to.

    Nice work on the podcast by the way… big fan.

  • http://twitter.com/LukeMoulton Luke Moulton

    Looking forward to listening to this one Timbo! You’ve been in good form of late!

  • http://www.TheIdeasGuy.com.au Tim Reid

    Thanks David. I think you’ll enjoy the chat with Larry … he provides some great insights in to the Netregistry business and marketing in general.

  • Mike Rhodes

    Great stuff – looking forward to a listen. We’ve been using NetRegistry services for us & for clients for years. Always my domain name registrar of preference! And yes Timbo, at the risk of inflating your ego, I’ll echo what the other guys have said & say the recent podcasts have been (just as) stellar as in the good old days when Lukee was around :)

  • http://www.TheIdeasGuy.com.au Tim Reid

    LOL. Thanks for the kind words, Mike. Looks like there’s quite a few listeners out there already predisposed to Netregistry’s services.

  • Julie

    I loved some of Larry’s marketing strategies for building the Netregistry business post the dot com bust. Very innovative and alot of relevance in the current climate.
    Another top interview Tim.

  • http://www.TheIdeasGuy.com.au Tim Reid

    Thanks Julie. I think all the strategies Larry implemented post the bust are just as relevant now, if not more. The magazine idea is a particularly good one. In my humble opinion, us small business owners can’t create enough quality content.

  • http://www.facebook.com/people/Ron-Chowanetz/1067655242 Ron Chowanetz

    Great interview Tim, really enjoyed Larry’s insight about growing the business post the bust. Certainly I think businesses in the current climate can learn from his strategies. Really enjoyed hearing about his mindset at 2M rev and 2m in debt. Great stuff. Regards Ron

  • http://www.TheIdeasGuy.com.au Tim Reid

    Thanks for the feedback, Ron. I agree, Larry’s mindset discussion was golden. I imagine lesser mortals might have thrown in the towel!

  • Rim Teid

    Truly amazing story, I love hearing inspiring paid-for success stories like these.

  • Deandre Bryce

    Very insightful and good introduction, Tim. Great marketers know tough times are a great time to pick up market share. It’s best to cut marketing spending – it is a good way to give ground to competitors who may be more aggressive during the downturn.

  • Gilbert Simmons

    Helpful insights. I downloaded this podcast for a personal copy. Outsourcing is a strategy I haven’t tried yet but will do.

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Thanks Gilbert. Glad you benefitted.

  • http://www.SmallBusinessBigMarketing.com/ Tim Reid

    Totally agree, Deandre. Thanks for tuning in.