Sam Cavanagh is the National Executive Producer for Austereo – Australia’s largest radio network. This basically means he’s responsible for the creative output, and ultimately the ratings success of some of Australia’s most popular on-air talent including Hamish and Andy, Jules and Fifi, Merrick & the Highay Patrol and The Grill Team.
“But what’s this got to do with improving the marketing of your small business?” I hear you ask.
Plenty! Two words – Customer loyalty.
Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans – it’s a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. In my fireside chat we talk about:
We then go on to talk about idea creation – something radio people do often given the amount of content they need to create. Sam shares what makes a good idea, how they generate them plus he takes us inside a concept development meeting.
We also talk about the power of social media and why we shouldn’t be ignoring it.
PLUS in this episode of the Small Business Big Marketing show I launch the very first scribe of a past interview, touch on Pinterest (more to come on that), announce my new Meetup group and ask the question “Who are you missing on your virtual marketing team?”
Be sure to leave a comment below and tell me what you thought.
Netregistry - Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Here’s where to join the Small Business Big Marketing Meetup group.
Check out the scribe (and the video) of the Tom Dickson interview.
Deep Dive Mastermind - Currently on waiting list. If you’d like to work with me and other motivated small business owner on improving your marketing ROI then my Mastermind group may well be for you. Click here to join the waiting list.
For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group.
See the lighter side of marketing on the Small Business Big Marketing Facebook Page.
Receive small business marketing tips on the Small Business Big Marketing Twitter feed.
Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0)
Site Boost - Discover the characteristics of a successful website.
Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business.