If you own a small business, you need a website. Period. Online search on mobile and desktop is a growing, and often preferred method of finding, comparing and shopping, and if you want to keep up with the Jones’s you need to offer that option to your customers. So where do you start? Typically business owners without experience in web design hire a professional. But web designers are just that … designers. They are not sales and marketing experts, nor are they experts on your business. That’s where you come in. This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business’s website.
If you already have a domain name, you’re off to a good start! Even if you’ve already added the most obvious features – the name of your business, your location, and your phone number – there are specific places you should list this information for maximum accessibility. Adding a page for customer reviews can help your business; that way you can not only advertise using their positive experiences, but you can also make improvements when necessary. Adding links to your social media pages will also help establish your virtual presence.
In addition to the basic features, links, and layout of your website, you must also ensure maximum search-ability. This means using SEO and making sure you have appropriate page titles and descriptions to attract customers to your business. These are just a few examples of things to consider when you are creating your companyís website. Before you get started, make sure to review the below infographic on 50 features to include in your small business website.