eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.

A little bit more about Flora & Fauna’s Julie Mathers …

Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.

Well, she’s doing something right, as 5-years on, Flora & Fauna:

• Stocks 6,500 products
• Will turn-over $15M this year
• And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year

Here’s why you’ll be better off after this chat:

• You’ll discover how and why being a purpose-driven business grows your bottom line
• How being ethical is also a solid growth strategy
• How you can build a tribe of loyal customers who are with you for life
• Why employing people with disabilities is good for business
• And plenty more

I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet ….

Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers:

1. I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices.
   
2. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace.
3. I love that she’s created her own house brand called Green & Kind.
   

Other resources mentioned in episode 488 of The Small Business Big Marketing Show:

• Flora & Fauna on Facebook
• Flora & fauna on Twitter
• Flora & Fauna on Instagram
• Flora & Fauna on YouTube
• Last week’s interview with Lumber Punk’s Tyson McMillan
• Interviews I’ve done with other business owners who are doing a world of good:
  • A Nourished Life’s Irene Falcone
  • Nick & Lucas from Orange Sky Laundry
  • Jenn Lim of Delivering Happiness

This week’s Monster Prize Draw winner:

Dave Harrisson of Heavy Metal Merchant – an online store dedicated to providing best official heavy metal merchandise.

Please support the following businesses who make this show possible:

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