Ever wondered what happens in a high level, private, one on one marketing consultation? Here’s your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action.
Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients.
Plus find out how you can keep tabs on Skye’s progress in the future, and hear about my big goal for 2014.
In this session of Small Business Big Marketing, you’ll discover:
- Why you need to have an emotional “hook” when describing your business
- Three pillars that give credibility to the way you describe your business
- Why Tim created Small Business Big Marketing all those moons ago
- How to figure out WHY you do what you and why knowing that is so important
- How to get your ideal clients and customers to buy into your story and get excited about your business
- The problem with trying to be all things to all people and how to avoid it
- How you can keep track of Skye’s progress and her future marketing endeavours
Episode Timeline
- 0.30 News and updates from Tim
- 7.30 Beginning of the call with Skye
- 9.00 Why you should look at your business from your customer’s perspective
- 10.30 Skye describes the main challenges she faces in Zimbabweís business climate
- 13.00 Tim helps Skye define what her business does
- 16.30 The cost of attending marketing seminars in Zimbabwe
- 18.20 “Meals on wheels” Zimbabwe style
- 22.00 Figuring out who your business is trying to appeal to
- 24.00 The inverted pyramid approach to gathering information about your business
- 25.00 Answering the question “what does your business do”
- 26.30 Tim’s 3-step approach for marketing your business
- 29.00 How figuring out what your business does makes everything else easy
- 32.40 Why do you do what you do?
- 38.00 How sharing your “why” sets you apart from your competition and gets people to buy into your story
- 40.30 Who are you trying to appeal to? Your ideal customer, or what Tim calls your “best mates”.
- 46.30 Not getting ahead of yourself
- 53.30 Listener reviews
Resources and Links Mentioned in this Episode
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Over to you!
Let us know YOUR key takeaways from this episode in the comments section below.
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6 thoughts on “Listen in on a private marketing consultation I had with a listener recently.”
Tim, I have to admit, I was not liking this one in the beginning. I was like, wow, this is so basic. But as I listened to it, I fell in love with the podcast. Basic is what we all need from time to time…me included! Get the message right first you always say. Brilliantly simple. Thanks for sharing your session with her. She is fantastic.
Thanks Nick … sometimes we need to revisit the fundamental foundations of our marketing – it’s what everything else hangs off.
I was in the same boat @disqus_Y16xhSi5WF:disqus. But it is a real skill you have @timreid:disqus – to draw that out of someone who was all over the shop at the start, and then cut it back to the fundamental things we should all be doing and being clear about. I’ve just re-skimmed over this podcast with Evernote in front of me and typed down a brief set of responses/detail to the points you made. Will have my responses ready for the Meetup. Thanks for another great episode TImbo!
Pete, thanks mate. Them very kind words. I often go in to those consults a tad nervous as you never know if you’re going to get the outcome required. What I’ve found though, is that a lot of it depends on two things – the quality of the questions being asked and the willingness on my behalf to keep challenging and not settle for the first, often easy / obvious, answer.
I really enjoyed this episode. So much so, I’m going to write a blog post on it! I’ll keep you posted…
Thanks Gidget. It seems to have touched quite a few listeners. I look forward to reading your post. Be sure to post it back here.