Ever wondered what happens in a high level, private, one on one marketing consultation? Here’s your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action.
Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients.
Plus find out how you can keep tabs on Skye’s progress in the future, and hear about my big goal for 2014.
In this session of Small Business Big Marketing, you’ll discover:
- Why you need to have an emotional “hook” when describing your business
- Three pillars that give credibility to the way you describe your business
- Why Tim created Small Business Big Marketing all those moons ago
- How to figure out WHY you do what you and why knowing that is so important
- How to get your ideal clients and customers to buy into your story and get excited about your business
- The problem with trying to be all things to all people and how to avoid it
- How you can keep track of Skye’s progress and her future marketing endeavours
- 0.30 News and updates from Tim
- 7.30 Beginning of the call with Skye
- 9.00 Why you should look at your business from your customer’s perspective
- 10.30 Skye describes the main challenges she faces in Zimbabweís business climate
- 13.00 Tim helps Skye define what her business does
- 16.30 The cost of attending marketing seminars in Zimbabwe
- 18.20 “Meals on wheels” Zimbabwe style
- 22.00 Figuring out who your business is trying to appeal to
- 24.00 The inverted pyramid approach to gathering information about your business
- 25.00 Answering the question “what does your business do”
- 26.30 Tim’s 3-step approach for marketing your business
- 29.00 How figuring out what your business does makes everything else easy
- 32.40 Why do you do what you do?
- 38.00 How sharing your “why” sets you apart from your competition and gets people to buy into your story
- 40.30 Who are you trying to appeal to? Your ideal customer, or what Tim calls your “best mates”.
- 46.30 Not getting ahead of yourself
- 53.30 Listener reviews
Resources and Links Mentioned in this Episode
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Over to you!
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