Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She’s the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that’s making a difference to the lives of very young Australians.
Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.
Plus, not only will you learn how to generate free publicity for your business, you’ll also discover the importance of getting clear on your way, the power of letting go, off putting in place systems and so much more.
Plus I answer a question from a listener who’s keen to make some real noise around the opening of her new natural health clinic.
Let’s get stuck right into episode 223 of Australia’s #1 marketing show. Go!
Episode Timeline
- 00:52 Welcome and overview of today’s episode
- 02:00 Check in with Timbo
- 05:37 Getting your online marketing sorted
- 06:55 Listener question from Katherine Maslen of Brisbane Natural Health about how to make some hoo-hah for the opening of her new clinic
- 11:17 Introduction to todays’ guest – Tina Tower of Begin Bright
- 12:36 Interview with Tina Tower (How to get free publicity)
- 51:52 My top 5 marketing tips from chatting with Tina Tower
- 54:15 Motivational marketing quote of the week
- 55:13 Insight in to upcoming episodes
Resources & links mentioned in this episode
- Netregistry: Get your online marketing sorted!
- Begin Bright’s website
- Tina Tower’s personal website
- Hit up Tina up on Twitter and tell him you heard him on The Small Business Big Marketing Show
- Join the The Small Business Big Marketing Forum now
Tweetables
My Top 5 Marketing Tips from chatting with Tina Tower
This week’s top 5 learnings from my chat with Telstra Young Business Woman of the year Tina Tower:
- The easiest way to create a story is to be a story
- Install and document systems for everything
- Be brief – more doesn’t make you look smarter
- Enter awards and then leverage them (as I talk about in episode 222)
- Have a powerful why
Over to you!
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.
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21 thoughts on “223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower”
Thanks for another great interview Timbo. Inspiring stuff from Tina. Guess I cant’ use age, or having children as an excuse any more.
Great discussion this. Well done Timbo & Tina.
Terrific show Tina and Tim. Very inspiring-great WHY ‘I want to help kids feel bright when they learn’-brilliant! Keep going! Brad Beer (POGO Founder)
Certainly can’t, Matt! Nor can any of us. Time to shine, brother.
Thanks Brad. Having a powerful why is so fricken powerful, huh? Be sure to nail yours if you haven’t already.
Thanks Kristian.
I met Brad at KPI pitch fest a couple of weeks ago! He’s certainly got his WHY nailed! 🙂
Glad you liked it Brad – thanks.
Thanks Kristian! Glad you liked it! 🙂
Yep, I have to find that new unique point of difference now that my children are at school and I’m getting old! 🙂
Hi Timbo,
I loved the podcast. So much Gold! I was driving to a from a factory stressing about a slow time in my business and Tina definitely gave me a push up to stay positive and keep looking for the possibilities put in front of me. I’ve already got some ideas.
I am also going to give some press releases a red hot go this weekend. She made it sound so easy with her ‘couple of lines’ approach instead of a long story. I also liked the after gift idea. She didn’t sound like a crazy lady to me.
Julia
Thank Tim , our WHY: to help people perform at their physical best so that they can do the thing they LOVE to do in life! Feedback?
Thanks Julia, looking forward to seeing how you progress with those short, sharp press releases. be sure to share inside the Forum.
This was AWESOME. Totally inspired me. Nearly pulled the car over so I could take notes, but would’ve meant being late for a client meeting!
Will definitely be getting in touch with Tina, what a legend. Thanks Tim!
Jess – Soar Collective
My pleasure, Jess. I do love hearing from a motivated and inspired listener,. Go get ’em!
Fabulous interview, so inspiring. As a burgeoning small-business owner with a young toddler but huge dreams and a to-do list to match, this was just what I needed to hear. Thanks!
So glad you enjoyed and most importantly inspired by this episode – BTW, I love the name of your business :0)
Great episode Timbo and Tina. I like that Tina is trying to help kids develop a love for learning. More of that will transform the world.
Thanks Justin. Couldn’t agree more.
I really enjoyed this podcast! Thanks Timbo and Tina. Now have some great ideas to put into place 🙂 starting now!
Good on you, Mel. Which idea first?
Your just about to find out 🙂