I call today’s idea the How To Create Insanely Helpful Content hack.
When it comes to helpful content marketing, the idea phase is more important than the promotion phase. Without a great idea, it’s hard to write great content, and bad content is not easy to promote. Fortunately, there are a number of free tools you can use to come up with better content ideas for your blog, podcast or YouTube channel. And good content leads to a better reputation, higher website traffic, and in the end, more conversions.
So, here’s my 3-steps to creating helpful content:
Pro-Tip: Make a game of this by setting up some measurement criteria. Create your first piece of helpful content using this tactic, measure it’s success (or lack of), then aim to beat it with your next piece. Then rinse and repeat.
That’s my 3-steps to creating insanely helpful content.
To help bring this low-cost marketing idea to life, here’s some additional resources:
As always, you’ll find more marketing inspiration in my popular marketing book The Boomerang Effect.
So, what have you got to lose?