Another bloody health food brand! Well, not really. This one’s doing a million bucks a month in sales, and was founded by a university drop out who’s doing some very cool stuff to stand out in an ultra crowded market place.
Dwayne Martens is the founder and CEO of Amazonia health products, healthy living advocate and socially conscious entrepreneur.
When Dwayne started Amazonia in 2008, he was a university drop out selling organic acai smoothies from a single market stall. He now heads a multi-million dollar, multi-national enterprise that is quickly becoming one of Australia’s largest food and supplement suppliers.
Listen in to my fireside chat with Dwayne and discover:
- How Amazonia was launched
- Key insights in to being an entrepreneur
- Why distribution is a solid marketing strategy
- The importance of focussing on selling points
- How Dwayne’s mindset has lead to mega success
- And how essential oils and salt lamps help build a business!
Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that’ll shock you in to action!
Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.
Enjoy!
Episode Timeline
- 00:39 Welcome and overview of today’s episode
- 02:13 I introduce today’s guest Dwayne Martens of Amazonia
- 05:15 Interview with Dwayne Martens – Part 1
- 18:18 Online marketing tips from Netregistry & Audible
- 19:55 Interview with Dwayne Martens – Part 2
- 32:24 My top 4 learnings from my interview with Dwayne
- 34:16 Motivational marketing quote of the week
- 34:35 Some very helpful listener feedback
- 36:50 Wrap-up and insight into next week’s guest
Today’s Episode Sponsors (please support them)
Netregistry Get your online marketing sorted!
Audible – Grab your free audio book now
The Small Business Big Marketing Forum
Resources & links mentioned in this episode
- Amazonia’s official website
- Hit up Dwayne on Twitter
- Need a marketing speaker? Book keynote speaker Tim Reid
Tweetables – Share The Love
My Top 4 Marketing Tips from my chat with Dwayne Martens of Amazonia:
- Focus on what you’re good at and outsource the rest.
- Be a solutions-based business.
- Focus more on getting strong distribution for your product or service – get those at the point-of-sale to buy in to you and your offer.
- As long as you can get in it, you can always change. We’re flexible, us humans!
Inspirational Marketing Quote of the Week
“Any damn fool can make something complex; it takes a genius to make something simple.”
Albert Einstien
Over to you!
Let me know YOUR #1 takeaway from this episode by leaving a comment below.
My guest and myself personally read and respond to every comment.
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2 thoughts on “242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up”
Great episode Tim! Super work Dwayne…very inspiring stuff!
Great show and yes ITS time…ChrisWakeford.com