Interviews

online marketing

#67 Boardroom to Boardshorts.

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS – a stand-up paddle board company on Victoria’s Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates.

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brewery

#66 Imagine being two years ahead of your sales targets!

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it’s not a huge surprise. More than a brewery and some craft beer brands, they’ve created a real experience –

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#63 Marketing lessons from an Adult Store.

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee’s doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three

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Marketing for Tradies

#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online.

This is this episode of Australia’s most loved small business marketing podcast in which Timbo’s in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing

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