It’s not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne’s Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock and roll bar. Since then he has re-named the street on which it resides to AC/DC lane and attracts some of the biggest names in rock and roll to perform side shows in his dark and shadey, 200 person bar. Have a look at the tour James took me on in the video below…
In this fireside chat we cover:
- How and why he knocked back one of the world’s biggest stars to maintain the bar’s values
- How he turned what most would see as a HUGE mistake into an even bigger press opportunity
- Changing the name of the street to AC/DC lane
- How life is too short to do anything but what you love
- How to be authentic in business
- How live music is an obsession
- Where you get your money and where your success comes from is in the last 5% of what you do
- How to deal with constant challenges in business
- The power of standing for something
- Crowd funding
I also cover a listener question that I get often on how to convince the boss on embracing helpful marketing strategies.
00:30 Welcome & overview
02:19 Insights in to WebCentral
03:29 Today’s guest introduction – James Young of The Cherry Bar
05:45 Interview with James Young – Part 1
16:00 Insights into Cornerstone Business Solutions
17:23 Interview with James Young – Part 2
38:15 My top 3 attention grabbers from my chat with James Young
40:14 Listener question
43:56 Wrap-up and insights in to next week’s guests
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RESOURCES & LINKS MENTIONED
Buy Timbo’s new marketing book The Boomerang Effect
MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE
- “Don’t say it. Be it.”
“Don’t tell me you’re funny. Tell me a joke.”
“Walk your talk!”
Everything James does, down to the types of alcohol he serves is done with his audience (his customers) and his brand in mind.
- Have a word or phrase that drives everything you do in your business. Steve’s phrase is Rock and Roll. I spoke to a business owner today who’s business is all about caring – yet the whole caring concept wasn’t coming across in any of his marketing. Once the penny dropped for him, the writing of copy, the delivery of a caring customer experience became a whole lot easier.
- Storytelling. I’m going to sound like a broken record here … but how engaged were you by the stories James told. Find the stories that back up the points that you want to make to your customers.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.