11 considerations when naming a business.
Recently, I received a question from a listener who was having trouble naming her business.
In her own words, she said “I’ve gone in to the territory of over-thinking land.”
I answered the question in detail in this episode of Small Business Big Marketing, however I thought I’d also share the key points here.
Whilst naming a business can be a challenge, there are some key considerations that, if you are aware of them, will make the process less onerous and more fun:
- Choose a name you love – that you love to say, hear and read.
- It helps if there’s a story behind the name.
- Make it memorable.
- It doesn’t have to be self-explanatory, but if it’s not, support it with a tagline that is.
- Short is good.
- Acronyms suck!
- Remember, Apple was once just a piece of fruit.
- It’s what you put in to the name in the months and years ahead that makes it special.
- Listen to how it sounds – it might read well, but may be hard to pronounce. I feel in to this trap with my other podcast – Freedom Ocean.
- It’s good if the domain is available. Dot com if you’re in the state – .com.au if you’re in Australia.
- If you’re torn between two names, use 99Designs to get some cheap logos done.
What considerations would you add to this list?