Building a database of email subscribers, or “building a list” as it’s know in the Internet marketing world, ain’t easy. There are a few key ingredient that go into building a list (all of which are covered in Module 2 of The SBBM Academy BTW 😉 . But here’s a tip that might help you double your subscription rate if you already have the other bits in place.
I recently discovered a tool that helped my more than double the number of people signing up to my email list.
Not bad huh!
The graph above shows the number of weekly email subscriber generated by a niche website I’ve owned for about 2 years now. The site generates a modest 5000 – 6000 visitors per month and ranks well in Google for a hand full of search terms.
So, what contributed to the significant increase in email subscribers? Well, it’s a technique that’s not exactly popular – but as you can see, it works.
At the start of November, I started using a pop-up subscription form. I installed a small script that you can add to any website that will present a form to your website visitors after a certain amount of time or when they decide to leave your website.
The script lets you choose to be as aggressive or benign as you like, specifying how often the form is presented to you visitors.
Of course it’s not for everyone. It will piss some visitors off, yes, but it will also allow you to re-market to your website visitors via email.
There are many scripts on the market both free and paid, that will make this easy. Most email marketing services such as Aweber also provide simple popup scripts. However, after trying many of these, I’ve had the most success with a little application called Popup Domination (aff).
Popup Domination works with most email marketing providers including Aweber, Mail Chimp (my fav), Constant Contact, iContact and Get Response. It can be installed on any website and has an awesome WordPress plugin that makes installation and setup dead easy.
Pop-ups aren’t everyone’s cup of tea, some see them as spammy and annoying. But before you dismiss the technique, take a look at your website statistics and see how many unique monthly visitors you’re website receives. If you operate a small business website, many of your visitors will never (or rarely) visit your website again.
Would you take the risk of pissing visitors off so you could re-market to them again via email? I would. Particularly if you’re not going to see 60%+ of these visitors again.