Foundr Magazine’s Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.

Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. He launched Foundr in March 2013 from his bedroom and very quickly it became a top 10 ranked ‘Business & Investing Magazine’.

Runner up for Publisher of the Year for 2015 in the Digital Magazine awards; he has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson, Arianna Huffington, Tim Ferris, Tony Robbins & Seth Godin.

I met Nathan at a conference we both spoke at recently. He’s a very unassuming guy, could possibly still get asked for ID at clubs (don’t tell him I said that ;0) … but most importantly, he’s a real hustler who’s very good at getting what he wants and making things happen.

In this fireside chat Nathan shares:

• Foundr Magazine was … well …. founded
• Marketing strategies that have produced exceptional results
• How he built a following of 443,000 Instagram followers
• Plus how he goes about snagging some amazing interviews

In today’s episode of Australia’s best marketing podcast, I started off by asking Nathan … what’s the scariest thing he’s ever done?

EPISODE TIMELINE

00:34  Welcome & overview
03:10  Today’s guest introduction – Nathan Chan
04:35  Interview with Nathan Chan – Part 1
18:55  Insights in to 99Designs & Netregistry
21:00  Interview with Nathan Chan – Part 2
52:45  My top 3 marketing learnings fro my chat with Nathan Chan
55:06  Motivational marketing quote of the week
55:22  Listener question
58:53  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.

99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.

RESOURCES & LINKS MENTIONED

Foundr Magazine’s offical website
Nathan Chan on Twitter
Nathan’s Instagram training course

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Consider how you can add social proof to your marketing message – learn how to get media interviews (online and offline) plus testimonials and third-party endorsements.
2. View any social media channel as a way to get prospects in to your sale’s funnel. (You’ve got a sales funnel, right?).
3. Nathan’s Instagram formula for getting more followers applies to any social media channel:
   1. Have a clear, consistent theme
   2. Be consistent wit your posting
   3. Work out what’s valuable to your audience
   4. Share for share

    

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   INSPIRATIONAL MARKETING QUOTE

   “Small business isn’t for the faint heart. It’s for the brave,
   the patient and the persistent. It’s for the overcomer.
   Long live the overcomer.”

   Anon

    

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   OVER TO YOU …

   What was your biggest marketing learning or ah-ha moment from this episode?

   Leave your comment below.

   My guest and I respond to each and every comment.