Today’s idea is to send out (as often as you can) hand-written thank-you letters.
We live in a pretty virtual world, right, where the most common forms of communication seem to be email, Facebook messages or a quick text. Not the most personal way of showing you care, and often sent with such a hurry that the autocorrect function can leave the sender more than a little red-faced. Unfortunately Timbo often ends up as Tomboy!
Now I don’t know about you, but my letterbox (you know that thing out the front of your house or business?!) is pretty empty these days. Well, not completely empty, I still seem to get a small tree’s worth of direct mail catalogues each week, but very few thoughtful, hand-written letters.
In business and in life, saying the words “thank you” can be extremely powerful. In fact, one of the best ways you can boost customer loyalty and cement new customers is by expressing appreciation and gratitude to those who choose to buy from you. So, if you really want to impress and surprise your new, past and existing customers, send them a handwritten letter or card thanking them for their business.
Here’s my 3-steps to doing exactly that:
Pro-Tip: Take a listen to episode 236 with Steve Simms who takes this letter writing business to a whole nother level! It involves borrowing stationary from five-star hotels!
So … what have you got to lose?!