What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks.
Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers.
Today I chat with Kate about how to build a healthy brand.
Kate’s inspiration to start KOJA came from her role at a supplement company with one of Australia’s largest sports teams. She realised that synthetic multivitamins and pills were quickly becoming a household item for many Australians who were seeking to improve their health, and she strongly believed that they had nothing to do with living a healthy and happy life. So she developed KOJA as a real food alternative.
KOJA is a range of breakfast toppers and salad toppers that are all nutrient dense mixes of nuts, seeds, and super foods. Expanding the range with new products is just one of the many ways she plans to increase her market share in the next few months.
Kate’s mission is clear; to do whatever it takes to get Australians eating better food.
Join me on Australia’s best marketing podcast as Kate talks about:
- How she’s gone about creating a healthy brand
- The importance of story-telling in her marketing
- What she leant from her appearance on Shark Tank Australia
- And plenty more
Plus I help a listener with some ideas of building his business in Japan.
Yep. You guessed it. It’s another big episode of Australia’s best marketing podcast – so let’s get stuck, right in.
00:32 Welcome & overview
02:58 Today’s guest introduction – Kate Johansson
04:04 Interview with Kate Johansson – Part 1
18:57 Marketing insights in to 99Designs & Netregistry
20:49 Interview with Kate Johansson – Part 2
42:59 My top 3 marketing learnings from my chat with Kate Johansson
44:45 Listener Questions
48:24 Motivational marketing quote of the week
48:40 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
KOJA’s official website
Kate on Twitter
Kate Johansson on Shark Tank
Previous guests who’ve also appeared on Shark Tank:
Scott Boocock from HEGS
Travis Osborne of Mobile Tyre Service
Dean Salakas from The Party People
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 4 MARKETING TIPS FROM THIS EPISODE
- Ensure you present your business as well as you can – that includes all your marketing touch points – logo, brochure ware, website, car wrap, uniforms etc. If you need help then this free 99Designs coupon code – that’s a no-brainer.
- Focus on all the positive things that are going on around you.
- Pretend you’re going on Shark Tank in one weeks time – it’s a great opportunity to gather up everything about your business – your numbers, goals, strategies, projections and so on.
- Keep your client communication channels open – always.
INSPIRATIONAL MARKETING QUOTE
“By working faithfully eight hours a day, you may eventually get to be boss, and work twelve hours a day. Or, you could start a business you love, and work will be come a hobby.”
Robert Frost (and Timbo ;0)
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.