Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.

Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today’s episode.

Kylie is also a mother of six, but is certainly not letting that get in the way of building the Aleenta Barre brand in to a soon to be national franchise operation. So tune in as we discuss:

• How she does it!
• The importance of branding.
• How to create a customer experience
• How to market to women
• The importance of sharing ideas … often
• Why franchising is a smart growth strategy
• Along with plenty more marketing gold

Yep, another big episode of Australia’s #1 marketing podcast, so let’s get stuck … right in!

EPISODE TIMELINE

00:29  Welcome & overview
00:10  Time for a check-in on the week
02:10  Time for a check-in
05:14  Insights in to Key Person Of Influence
06:16  Today’s guest introduction – Kylie Roberts
07:57  Interview with Kylie Roberts
38:43  My top 3 marketing learnings fro my chat with Kylie
41:17  Motivational marketing quote of the week
41:29  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller book
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RESOURCES & LINKS MENTIONED

Aleenta Barre’s official website

Kylie Roberts on Twitter

That interview with Joshua Nichols on how to create a customer experience

Join The Small Business Big Marketing Forum here

TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)

MY TOP 3 MARKETING TIPS FROM THIS EPISODE

1. Be consistent with your tone of voice throughout your brand.
2. Create a customer experience – and do all the little things well.
3. Don’t complain if you’re busy. And learn to work smarter not harder.

INSPIRATIONAL MARKETING QUOTE

“They laugh at me because I’m different.

I laugh at them because they’re all the same”

Some very wise soul

OVER TO YOU …

What was your biggest marketing learning or ah-hahahha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.