How to create a customer experience

Episodes

263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.

Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today’s episode.

Kylie is also a mother of six, but is certainly not letting that get in the way of building the Aleenta Barre brand in to a soon to be national franchise operation. So tune in as we discuss:

How she does it!
The importance of branding.
How to create a customer experience
How to market to women
The importance of sharing ideas … often
Why franchising is a smart growth strategy
Along with plenty more marketing gold

Yep, another big episode of Australia’s #1 marketing podcast, so let’s get stuck … right in!

EPISODE TIMELINE

00:29 Welcome & overview
00:10 Time for a check-in on the week
02:10 Time for a check-in
05:14 Insights in to Key Person Of Influence
06:16 Today’s guest introduction – Kylie Roberts
07:57 Interview with Kylie Roberts
38:43 My top 3 marketing learnings fro my chat with Kylie
41:17 Motivational marketing quote of the week
41:29 Wrap-up and insights in to next week’s guests