Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.
Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she’s opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today’s episode.
Kylie is also a mother of six, but is certainly not letting that get in the way of building the Aleenta Barre brand in to a soon to be national franchise operation. So tune in as we discuss:
- How she does it!
- The importance of branding.
- How to create a customer experience
- How to market to women
- The importance of sharing ideas … often
- Why franchising is a smart growth strategy
- Along with plenty more marketing gold
Yep, another big episode of Australia’s #1 marketing podcast, so let’s get stuck … right in!
00:29 Welcome & overview
00:10 Time for a check-in on the week
02:10 Time for a check-in
05:14 Insights in to Key Person Of Influence
06:16 Today’s guest introduction – Kylie Roberts
07:57 Interview with Kylie Roberts
38:43 My top 3 marketing learnings fro my chat with Kylie
41:17 Motivational marketing quote of the week
41:29 Wrap-up and insights in to next week’s guests
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RESOURCES & LINKS MENTIONED
That interview with Joshua Nichols on how to create a customer experience
Join The Small Business Big Marketing Forum here
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MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Be consistent with your tone of voice throughout your brand.
- Create a customer experience – and do all the little things well.
- Don’t complain if you’re busy. And learn to work smarter not harder.
INSPIRATIONAL MARKETING QUOTE
“They laugh at me because I’m different.
I laugh at them because they’re all the same”
Some very wise soul
OVER TO YOU …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.