This episode is a masterclass in how to create profitable business partnerships.
Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia’s two biggest airlines and owns 6 hotels in Japanese ski resorts.
Listen in as Quentin shares some absolute gold with us including:
- How he launched the business when he was 21
- The key to developing solid, long-standing partnerships
- How and why he’s now buying hotels
- Insights in to how he’s effectively using social media as a #1 marketing tool
- Plus so much more
Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You’ll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here’s Part 2 and Part 3.
Let’s get stuck right in!
00:00 Two marketing insights
02:35 Welcome & overview
04:10 Create Freedom Through Outsourcing Tour #3 announcement
08:02 Today’s guest introduction – Quentin Nolan from Liquid Snow Tours
09:23 Interview with Quentin Nolan from Liquid Snow Tours
47:06 Insights into DesignCrowd & WebCentral
48:55 My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours
50:34 Part 4 – Highly Clickable Email Subject Lines
55:56 Wrap-up and an insight in to both a past guest & next week’s guest
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RESOURCES & LINKS MENTIONED
Quentin’s official Liquid Snow Tours website
The article by Emma Dowdle containing 20 highly clickable email subject lines
MY TOP 3 ATTENTION GRABBERS
- Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work.
- Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving.
- Own other parts of the value chain – buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.