Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special!
Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar … a very cool, inner-city bar in South Melbourne.
What’s particularly interesting is that he attributes his simple Twitter strategy to the successful marketing of his business. #UnheardOf
So join me as Steve reveals how to market a bar on Twitter plus:
- Why we all need to find our inner mongrel
- The importance of looking ahead and knowing what’s next in your personal and business development
- Plus plenty more marketing gold.
Oh, and I also get on my soapbox and rant about three customer service experiences I’ve been a part of this week that have cost the three businesses a combined total of $40,010.90.
Ready for another episode of Australia’s best marketing podcast?
Me too. Let’s do it.
EPISODE TIMELINE
00:31 Welcome & overview
03:08 Today’s guest introduction – Steve Vallas
03:49 Interview with Steve Vallas – Part 1
15:51 Insights in to Key Person Of Influence
16:54 Interview with Steve Vallas – Part 2
31:12 My top 3 marketing learnings fro my chat with Steve Vallas
33:15 My rant about poor customer service
37:25 Motivational marketing quote of the week
37:35 Wrap-up and insights in to next week’s guests
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RESOURCES & LINKS MENTIONED
TWEETABLES
(GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO)
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
- Find your inner mongrel.
- No matter what social media channel you use, be conversational. be social!
- What’s next for you? What do you want to be doing in 5-years time?
INSPIRATIONAL MARKETING QUOTE
“I love deadlines.
I love the whooshing sound they make as they fly by.”
Douglas Adams
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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3 thoughts on “277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas”
Got the best answer for you Timbo. Let Steve organise the function for you which is one of his business & get everyone to tweet about the place on the night (& before)….. ? I think he will like that !!!
Wednesday sounds good with those Ribs !!!!
Nice idea, Mendo. I do love ribs! Stay tooooned!