How to Market A New Idea With Adam Lippon AKA The Cuddlist

302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out!

OK team, this week’s episode is a bit weird.

Weird in the best kind of way. This week we’ve got the Cuddlist Adam Lippin who says that we, as a culture are “sex obsessed but touch deprived”. So what’s he doing about it? He’s started not only a business that sells cuddles.

A bit of a weird venture I know, but stick with me. Adam is a really interesting guy, before he started Cuddlist he started and sold a restaurant franchise called Atomic Wings which specialises in buffalo wings. We delve into the process he uses with his ideas, starting with fleshing them out, a great hack to research their viability and ultimately deciding whether or not to pursue or ignore them.We also look into how to market a new idea or to put it another way, how to market a solution no one knows they need. Adam talks about the science behind his new venture, how he’s been living a parallel life (and how many of us do the same) and how he finally reconciled that at age 50.

Don’t forget to check out my marketing book for small business The Boomerang Effect.

‘We’re obsessed with sex, but touch deprived’ @Cuddlist_

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This guy sells cuddles!

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EPISODE TIMELINE

00:36 Welcome & overview
02:59 Guest introduction – Adam Lippin of Cuddlist
04:38 Interview – Part 1
16:15 Insights into Netregistry & Key Person Of Influence
18:29 Interview – Part 2
38:15 My Top 3 Attention Grabbers
40:45 Marketing Quote
41:10 Wrap-up & insights into next week’s guest

RESOURCES & LINKS MENTIONED

Cuddlist’s official website

Fiverr – Outsource small tasks for just $5, this is the site Adam uses for his initial market research.

Buy Timbo’s new marketing text book The Boomerang Effect

MY TOP 3 ATTENTION GRABBERS

Think about how you greet your clients when you meet them. I’m not suggesting you hug them, but what do you do? Handshake? High five? Eye contact? Put some thought into it and try and implement consistently.
Use Fiverr to find people to do your initial research around an idea. Maybe get them to research your competitors, review their websites, social media activity. You could also get them to research industry trends.
Have crystal clear rules of engagement. Let your prospects know … this is how we do business.