When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” I do love a good pitch!
Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to – if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.
Listen in for some red hot marketing ideas on how to market a retail jewellery store, plus you’ll be a lot clearer on:
How to create a memorable (and shareable) customer experience
The power of finding your intersection (your what?!)
A great question Karl and his team continually ask themselves each day instore
The incredible leveraging power of building strong partnerships
Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.
Let’s do this!
00:23 Welcome & overview
02:10 Time for a check-in on the week
05:33 Insights in to the Key Person Of Influence Business Accelerator
06:50 Today’s guest introduction – Karl Schwantes
08:14 Interview with Karl Schwantes
33:49 My top 3 marketing learnings fro my chat with Karl
36:04 Motivational marketing quote of the week
36:17 Great feedback from a listener who’s taken massive action
38:30 Wrap-up and insights in to next week’s guests
Today’s Episode Sponsor is KPI (please support them)
Grab a free hard or audio copy of the Key Person Of Influence Amazon best-seller
This book is red hot. Not to be read in bed. Way too stimulating.
Register for the Key Person Of Influence Brand Accelerator live events
8-hours of business-changing content.
Attend the Key Person Of Influence Melbourne Pitchfest
(I’m one of the judges – A great way to see how other business owners pitch their business
Resources & Links Mentioned In This Episode
Tweetables – Go on, share the love
(You know you want to)
My top 4 marketing tips from my chat with Karl Schwantes
1. Get crystal clear on why you do what you o.And whilst you’re at it, find your intersection. (The KPI Book can help you here).
2. Continually ask the question “How can I give a client something they didn’t think they could ask for?”
3. Offer amazing customer experiences – and if that means creating an acronym like Karl’s G.I.F.T. framework, then so be it! Great customer experiences are shareable and memorable.
4. Never underestimate the power of partnerships as a way to leverage yourself and your business.
Inspirational marketing quote of the week
“I’d rather apologise than to be so timid as to never try to do anything smart or brave.”
Over to you …
What was your biggest marketing learning or ah-hahahha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.