This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother’s parent’s deck! That was 15 years ago … and now it’s cleaning up (excuse the bath jokes, they’re unavoidable!) and is ranked in the top 500 online businesses in America.
The really interesting part of this story is this online store hasn’t had a decent make-over in well over seven years – yet it’s still raking in twenty five big ones a year in revenue. Now that’s exciting – as I far too often hear small business owners hide behind the excuse of “I’m just waiting for my website to be updated before I get on with the rest of my marketing.”
As my guest’s bio reads – Allan Dick started his eCommerce career began innocently enough in 1998 when he began helping his brother build an ecommerce presence for his fledgling tub-refinishing business. Since then, Vintage Tub and Bath (www.vintagetub.com) has grown from a two person operation into a $25M/year Internet Retailer Top 500 company and the largest family-owned retailer of reproduction bathroom fixtures in the United States.
In this fireside chat with Allan explains exactly how they did it and you’ll discover how to market an online store. I ask him:
To tell us about that business and what you did to turn it into a $25M / year Internet Retailer Top 500 company and the largest family-owned retailer of reproduction bathroom fixtures in the United States.
To take us inside the business … How many staff, located where, do you hold stock, despatched from? Showroom or 100% online?
What’s your view on bricks and mortar businesses that refuse to embrace the online world?
What are the key boxes every online store must tick?
What are primary ways you marketing Vintage Tub?
How do you approach customer service?
What role does their eBay presence play?
PLUS I share some marketing insights from my recent family holiday in Sydney, and cover off some marketing topics currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month!
Links & Resources Mentioned In This Episode.
Netregistry – Check out these three exclusive packages for SBBM Listeners. Each one designed by myself and Netregistry to help get your online marketing sorted.
Vintage Tub & Bath website.
Ecommerce Conference & Expo in Melbourne – You can see Allan Dick speak there (It’s also sponsored by Netregistry).
The Small Business Big Marketing Forum – Chat with me daily about your marketing conundrums!
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